The Chief Digital Officer’s responsibilities are to devise and execute social strategies that grow brand loyalty and advocacy on social networks by:
- Determining who and where the influencers are
- Empowering the influencers with tools to drive the message and brand across the community
- Listening to the community, engaging in bi-directional dialogue with customers
The Median Salary of a Chief Digital Officer is $215,000 per year . But did you know that your organization can embrace the concept of a Fractional Chief Digital Officer at a fraction of the cost?