Digital Marketing is a pretty broad term, isn’t it? When you ask an agency whether they do (insert any service here), their response is certainly going to be yes. And then if they have no idea they’re going to turn around and either outsource it or they’re going to try to go learn how to do it so they can charge you for it. 99% of the time you won’t be able to tell this is happening, and that’s a problem because they’re learning how to shave on your face (or your legs if you’re a woman).
Let’s start by identifying what problem you’re trying to solve. Most times it’s not what you think. I can help distill it for you and identify all the levers that we need to be measuring and pushing in order to create the end result that’s going to make you look like a hero.
At the end of the day, results are what matter. It’s not whether the red banner or skyscraper or Facebook ad is generating 1.3% clickthrough rate. It’s about what that actually means and what the end result is. Too often I see brands, campaign managers and executives unintentionally burying themselves down in the weeds. Not everything needs to be measured. Not everything needs to be proven. Especially where digital is concerned, some things just are. Some things we already know. Others very much should be tested, but on a small scale and continuously.
You need someone to run a Facebook campaign for you to generate downloads of a white paper? Great. I can do that for you or refer you to someone who can if I’m fully booked. But that’s not your end goal. It’s one of many levers. Your end goal is likely to grow your email list or to generate and qualify enterprise-level leads for your sales team that then turn into new business.
You need someone to drive traffic to your web site? Great. I can do that too. But it’s so much more than that. If collectively you and I drive 20k visitors to your site per month and none of them buy anything, if your goal is ecommerce then that’s a problem.
I can help. Let’s talk.