What if you don’t know what you don’t know, but you could have an expert on speed dial or a few keystrokes away by email to teach you, guide you or simply provide an unbiased third-party opinion on a marketing decision you’re faced with? What if you’re great at what you do – being a lawyer, being a real estate agent, creating and running a startup – but you find that you now need to ramp up very fast on digital marketing and do it yourself or pay someone else to do it for you? You can read 50 to 100 books. But nobody has time for that. Or you can tap into the power of other people’s knowledge and leverage their years of experience.
Is doing it yourself really more cost-effective than outsourcing? Let’s discuss it.