Adam’s been around Internet advertising since Internet advertising’s been around. He’s been a thought leader and a creative force in the industry. If it’s online, he knows about it. Just ask him. – Jim Sterne, President, Founder & President, Web Analytics Association
Do you know what it’s currently costing you to generate one User or Visitor, one Page View, one Unqualified Lead, one Qualified Lead, one Purchase, Download or Action? Do you know which digital placements have the highest efficacy for you and which need to be better optimized? Do you know if the problem is your ad creative or the media source you’re buying on? Do you know what percentage of digital web traffic is fraudulent (has no heartbeat and thus no credit card to buy from you) and what to do about it? Do you know why your data from your ad serving solution is not matching up with Google Analytics? Have you established KPIs (Key Performance Indicators) that you can then leverage to demonstrate success to the executive team?
I have, I do and I can. Let me show you.
* Your company can save money by hiring a fractional-time director of web analytics. I can be engaged to be that person or to help you hire them.